As a small business, marketing can be particularly tricky. If you’re going at it yourself with a small budget, it’s critically important that your resources are used as effectively as possible. One of the most helpful tools that we use every day in marketing for our clients is the customer persona. We use customer personas […]
Instagram has become a business behemoth. The social platform that was once a place for random, casual photos is now a sophisticated tool you can use for marketing your business. The first key to cracking the Instagram code is to use hashtags, and use them well. We have a few top tips for using instagram […]
Small business owners often face the difficult task of determining how to best spend their marketing budget. A high level of brand awareness is important for any company, but when you work with a tight budget your strategy should give you the most bang for the buck. A great way of creating awareness at a low cost is to invest in promotional products, a.k.a. “swag”, “giveaways” or “promotional merchandise”.
Deciding where to invest your marketing dollars is a decision you can’t take lightly, especially if you are a small business owner. You need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. For small businesses […]
Once you’ve established a strong brand and website for your small business, it’s essential to spread the word. According to Neilsen, there are 680,000 households in the New Orleans market. While word of mouth and referrals are the best advertising, chances are your current loyal audience does not know nearly half a million people. This means you need to advertise. Many small business owners can find this step intimidating, but it can be simple with these four tips.
