Small business owners often face the difficult task of determining how to best spend their marketing budget. A high level of brand awareness is important for any company, but when you work with a tight budget your strategy should give you the most bang for the buck. A great way of creating awareness at a low cost is to invest in promotional products, a.k.a. “swag”, “giveaways” or “promotional merchandise”.
Deciding where to invest your marketing dollars is a decision you can’t take lightly, especially if you are a small business owner. You need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. For small businesses […]
Google’s new algorithm formula favors websites that it defines as “mobile-friendly.” This means that sites that don’t fit the description will be demoted in Google’s search results on smartphones. According to Google, they want consumers to “find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” Read on to learn how the changes will effect your business and what can you do about it.
Having the right domain name for your business website is a must in the days of online everything. This used to be a relatively straightforward issue, but a rash of new web domain suffixes have popped up in recent years to supplement .com and .net. Innocuous names such as .bargains or .dating didn’t get […]