The sales cycle is 22 percent longer now than it was 5 years ago. Why? Because in 2018 people are taking the time to research online before they buy. The days of buying almost anything without researching it first are long gone. This change affects nearly every business, including low-cost, low-risk products, as well as […]
As a small business, marketing can be particularly tricky. If you’re going at it yourself with a small budget, it’s critically important that your resources are used as effectively as possible. One of the most helpful tools that we use every day in marketing for our clients is the customer persona. We use customer personas […]
Your browser cache is a super helpful tool. Most of the time it works to keep your internet browsing experience as quick as possible. But, it can get a little sticky if you leave your cache alone for too long. In this post we will cover why you need to, and how to clear cache […]
Bitcoin and Business go hand in hand. For a moment, forget about the investment vehicle, the massive profits, and all the recent news reports. Bitcoin is still a new paradigm. There’s nothing on earth it can be compared to because nothing like it has ever existed before. Think of Bitcoin like the Internet, the Internet of Money!
Here’s something we never thought we’d have to write: people are leaving Facebook in droves. This news is surprising, but don’t worry too much, Facebook isn’t going anywhere. What’s Going On With Facebook? The market share for Facebook started to drop in February among fear of information security issues with the site. The Cambridge Analytica […]
In our new video series, our Marketing Coordinator, Allison, shares how to use Instagram Stories for small business. This video explains not just why Instagram Stories are useful for small businesses, but how to get started on the app. How To Use Instagram Stories for Small Business: We also discuss what brands may not find […]
When it comes to the web, words and phrases used can take some getting used to. Even web veterans need to google what “WYSIWYG” stands for every now and again. We’re sharing all the internet terms and phrases we use to help demystify the tech talk.
Many brands both old and new are on the hunt for a way to build revenue online. With 97 percent of shoppers researching products online before purchasing, having a digital presence is key. But, for some brands, just having a website isn’t enough, many need to be able to sell their goods online too. With nearly 60 percent of American shoppers finding products online before buying, businesses need a trustworthy solution to eCommerce.
We are grateful for the opportunity to help out our fellow entrepreneurs and small business owners wherever we can. Our post about Essential Mac Keyboard Shortcuts was such a success, that we’re including our picks for the 13 Best PC Keyboard Shortcuts to increase productivity. You’ll be amazed at how much faster you can work […]
The hassle of managing passwords is a side effect if the digital revolution that I could do without. Password problems have long been on my mind, and yesterday’s “catastrophic security breach”of internet security due to a bug called Heartbleed is just the kick in the butt I needed to tighten up my passwords. Read on for a tip that will help keep your passwords strong, secure, and memorable.
