The sales cycle is 22 percent longer now than it was 5 years ago. Why? Because in 2018 people are taking the time to research online before they buy. The days of buying almost anything without researching it first are long gone. This change affects nearly every business, including low-cost, low-risk products, as well as […]
Upcoming changes to regulations have many brands concerned about GDPR compliance. But what even is GDPR? And does it affect you? This post will cover just about everything you need to know about the regulatory updates and what you need to do to keep your business compliant. What is GDPR? GDPR stands for General Data […]
As a small business, marketing can be particularly tricky. If you’re going at it yourself with a small budget, it’s critically important that your resources are used as effectively as possible. One of the most helpful tools that we use every day in marketing for our clients is the customer persona. We use customer personas […]
Are you interested in using WordPress for your business website? Wondering if WooCommerce is right for your online store? Read on for why that we think the answer is “yes!”, plus a few fun facts about the history of this revolutionary website development platform. 9 Reasons to use WordPress for Your Business Website WordPress was founded […]
Your browser cache is a super helpful tool. Most of the time it works to keep your internet browsing experience as quick as possible. But, it can get a little sticky if you leave your cache alone for too long. In this post we will cover why you need to, and how to clear cache […]
Bitcoin and Business go hand in hand. For a moment, forget about the investment vehicle, the massive profits, and all the recent news reports. Bitcoin is still a new paradigm. There’s nothing on earth it can be compared to because nothing like it has ever existed before. Think of Bitcoin like the Internet, the Internet of Money!
Here’s something we never thought we’d have to write: people are leaving Facebook in droves. This news is surprising, but don’t worry too much, Facebook isn’t going anywhere. What’s Going On With Facebook? The market share for Facebook started to drop in February among fear of information security issues with the site. The Cambridge Analytica […]
In our new video series, our Marketing Coordinator, Allison, shares how to use Instagram Stories for small business. This video explains not just why Instagram Stories are useful for small businesses, but how to get started on the app. How To Use Instagram Stories for Small Business: We also discuss what brands may not find […]
When it comes to the web, words and phrases used can take some getting used to. Even web veterans need to google what “WYSIWYG” stands for every now and again. We’re sharing all the internet terms and phrases we use to help demystify the tech talk.
Instagram has become a business behemoth. The social platform that was once a place for random, casual photos is now a sophisticated tool you can use for marketing your business. The first key to cracking the Instagram code is to use hashtags, and use them well. We have a few top tips for using instagram […]