Author Archives : GON

Digital Reputation Management For Small Businesses

The sales cycle is 22 percent longer now than it was 5 years ago. Why? Because in 2018 people are taking the time to research online before they buy. The days of buying almost anything without researching it first are long gone. This change affects nearly every business, including low-cost, low-risk products, as well as […]

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Everything You Need to Know About GDPR Compliance

Upcoming changes to regulations have many brands concerned about GDPR compliance. But what even is GDPR? And does it affect you? This post will cover just about everything you need to know about the regulatory updates and what you need to do to keep your business compliant. What is GDPR? GDPR stands for General Data […]

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How To: Customer Persona Creation For Small Businesses + Free Worksheet!

As a small business, marketing can be particularly tricky. If you’re going at it yourself with a small budget, it’s critically important that your resources are used as effectively as possible. One of the most helpful tools that we use every day in marketing for our clients is the customer persona. We use customer personas […]

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Why Is Everyone Leaving Facebook?

Here’s something we never thought we’d have to write: people are leaving Facebook in droves. This news is surprising, but don’t worry too much, Facebook isn’t going anywhere. What’s Going On With Facebook? The market share for Facebook started to drop in February among fear of information security issues with the site. The Cambridge Analytica […]

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How To Use Instagram Stories For Small Businesses

In our new video series, our Marketing Coordinator, Allison, shares how to use Instagram Stories for small business. This video explains not just why Instagram Stories are useful for small businesses, but how to get started on the app. How To Use Instagram Stories for Small Business: We also discuss what brands may not find […]

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