Business Resources
13 Best PC Keyboard Shortcuts
We are grateful for the opportunity to help out our fellow entrepreneurs and small business owners wherever we can. Our post about Essential Mac Keyboard Shortcuts was such a success, that we’re including our picks for the 13 Best PC Keyboard Shortcuts to increase productivity. You’ll be amazed at how much faster you can work […]
Need a Web Presence? Wendy Dolan contributes to Biz Magazine
Our founder, Wendy Dolan, was invited to contribute a guest viewpoint for the Biz New Orleans January 2016 issue. She wrote about a question that she hears often from small business owners – should they build a website them self, or should they hire a professional. There are several questions that business owners should ask themselves when deciding […]
Networking tips for the Holidays
Networking is one of the most powerful business tools, and if you are a small business owner, you are constantly out there trying to build your company’s client base. The end of the year is no different – in fact, the holidays often bring additional networking opportunities for entrepreneurs. It is the perfect time to introduce […]
13 Essential Mac Keyboard Shortcuts to Increase Productivity
The main purpose of using keyboard shortcuts is to navigate around your Mac as efficiently as possible. This, of course, goes hand-in-hand with keeping your files organized in a manner that makes sense to you, so they’re easy to locate. Small business owners and individuals who use their computers heavily can benefit from learning the […]
Promotional Products – Increase Small Business Visibility and Trust
Small business owners often face the difficult task of determining how to best spend their marketing budget. A high level of brand awareness is important for any company, but when you work with a tight budget your strategy should give you the most bang for the buck. A great way of creating awareness at a low cost is to invest in promotional products, a.k.a. “swag”, “giveaways” or “promotional merchandise”.
The Benefits of Shared Coworking Spaces in New Orleans
Self-employment is on the rise. According to The Bureau of Labor Statistics by 2020, about 65 million Americans will be entrepreneurs, freelancers, independent contractors and temps – and they will make up 40 percent of the workforce. As telecommuting and freelancing become more common, coworking spaces in New Orleans are turning into a viable alternative to […]
Why do I need to update WordPress websites?
Like any other online platform, Wordpress is susceptible to hacking, but unlike smaller CMS platforms, Wordpress puts out regular updates to protect users from hacks, fix little bugs, and improve its features. Keeping your site updated is the single best thing you can do to keep your site safe. So how can you do this. It’s easy!
The Email Marketing Advantage for Small Businesses
Deciding where to invest your marketing dollars is a decision you can’t take lightly, especially if you are a small business owner. You need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. For small businesses […]
Small Business Advertising Doesn’t Have to be Scary
Once you’ve established a strong brand and website for your small business, it’s essential to spread the word. According to Neilsen, there are 680,000 households in the New Orleans market. While word of mouth and referrals are the best advertising, chances are your current loyal audience does not know nearly half a million people. This means you need to advertise. Many small business owners can find this step intimidating, but it can be simple with these four tips.
How will Google’s new mobile friendly Algorithm impact your business?
Google’s new algorithm formula favors websites that it defines as “mobile-friendly.” This means that sites that don’t fit the description will be demoted in Google’s search results on smartphones. According to Google, they want consumers to “find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” Read on to learn how the changes will effect your business and what can you do about it.
