Summer Camp with StayLocal!
Do you have online reviews?
Take hold of your online reputation! Camp Counselor Wendy hosted Get Online NOLA’s session at Summer Camp with StayLocal! They teamed up to provide local businesses with a two-day workshop on increasing your business’s organic web traffic and conversion rate. We went over how to acquire online reviews and what to do with them once you get them plus how to convert those reviews into customers.
Tuesday, July 19th, 8:30am – 10am: Business-to-Consumer (B2C)
Reputation Marketing enables your customers and clients to do the talking for you. This is so important in today’s online world, because consumers trust what other people say about you more than what you say about yourself. This session will explore platforms and strategies that Business to Consumer companies can use to increase new business and customer loyalty, while giving your SEO a boost too. We’ll look at the specifics of setting up, configuring, and maintaining review sites such as Yelp, TripAdvisor, and Google +. We’ll also cover techniques for encouraging better customer reviews, and managing the inevitable bad ones.
Check out Wendy’s slides from her Business-to-Consumer talk below:
Looking for some Customer Review Websites for your industry? Check out our list here.
We’ve also put together some resources on how to claim your business’ profile on some of the more popular Customer Review Websites.
Wednesday, July 20th, 8:30am – 10am: Business-to-Business (B2B)
Many B2B companies rely on word of mouth marketing, and the internet is “word of mouth” amplified exponentially. Customer reviews can be the deciding factor when a small business owner is looking for a new service provider. With the right setup and keywords, huge review platforms such as Google+, Facebook, and LinkedIn can provide increased traffic to your website, and generate new clientele. In this session, we’ll look at the specifics of setting up, configuring, and maintaining review sites to increase your business’ bottom line. We’ll also help you identify industry specific platforms that will give your SEO a boost.
Check out Wendy’s Slides from her Business-to-Business talk below:
The workshops were held at Loyola University’s Millner Hall in the Uptown neighborhood of New Orleans.
6363 St. Charles Ave. Room 112
If you’re looking to get a grasp on your online presence without a website, click here for more information on using WordPress to build your own website.
